北韓時裝新里程?

有人怕去北韓會說錯話;
有人怕見到不應該見到的事;
有人怕拍照拍不到領導人的全身;  
什至有人說怕會不小心愛上北韓女;
人人都怕去北韓,擔心一不小心就會被捉去集中營。


偏偏有一班不怕死的瑞典傻佬,膽生毛決定走去北韓生產牛仔褲。在原本沒有牛仔褲的北韓,成為第一個生產牛仔褲的外商。設計好看與否,實屬見人見智。不過大家都將焦點放在它的產地-北韓,亦曾被歐洲的Fashion retailers杯葛,不肯出售。



Noko Jeans: "...This is a controversial matter and we at Aplace are aware of the various perspectives on dealing with a closed country like North Korea. But we believe in Noko Jeans and their micro-perspective idea to start a dialogue with people in North Korea through and about jeans..."



Noko Jeans - 北韓時裝新里程?

Noko Jeans於平壤的廠房


Noko Jeans 介紹:





在平壤設廠,已突顯創立人是何許瘋子,再說本身是小廠商,宣傳沒有規限,所以手法偏向抵死有趣。在有限的資源下,也突顯到品牌的創意和性格。




  Noko Jeans廣告:







No comments:

Post a Comment

LinkWithin

Related Posts Plugin for WordPress, Blogger...